Private practice coaching
Private Practice Coaching for Therapists
Build a business that reflects your values, honors your time, and supports your life.
💼 Coaching for Therapists Ready to Do It Differently
Therapy is your calling—but private practice is your business. Whether you're launching a new practice, refining your niche, or scaling an existing one, I'm here to help you build a sustainable, soul-aligned business.
As a therapist, consultant, and multi-state practitioner with over a decade of experience, I offer high-level coaching for clinicians who want their practice to reflect who they are, not just what they do.
🔍 What We Can Work On:
Starting Private Practice
– Legal, ethical, and practical setup
– Fee setting and boundaries
– Building a schedule that works for your lifeMarketing + Branding
– Identifying your niche and ideal client
– Website and social media strategy
– Messaging that attracts aligned clientsScaling + Sustainability
– Moving from survival to stability
– Systems, referrals, and retention
– Adding passive income or intensivesClinical + Business Integration
– Burnout-proof business design
– Balancing multiple modalities and passions
– Ethical decision-making with money and impact
🧭 My Coaching Style
This is not cookie-cutter business coaching. It’s deeply custom, led by what’s true for you. With experience across trauma work, couples therapy, EMDR, IFS, sex therapy, and more—I bring a clinical lens to business coaching that gets your whole practice in alignment.
You won’t get hustle culture. You’ll get strategy grounded in your values, nervous system, and long-term goals.
📦 Coaching Packages
1:1 Private Practice Coaching
50-minute virtual sessions • Flexible frequencyPrivate Intensives
Half- or full-day retreats for mapping, clarity, and transformationMini-Biz Boosts
One-off sessions to fine-tune your website, niche, or offerClinical + Business Hybrid Support
For clinicians needing both case consultation and practice coaching
✨ Therapist Feedback
“Amber helped me niche down, raise my fees, and stop overworking—without selling my soul. She gets the emotional side of business like no one else.”
— LCSW, California
“With Amber’s support, I finally launched my practice with confidence. Her coaching is part strategy, part therapy, part magic.”
— LMFT, california
👩💻 Ready to Start or Grow?
Schedule a free 15-minute discovery call.
Let’s co-create a practice that feels like home.
📧 amber@ambermckinney.com
🌐 www.ambermckinney.com